Business Transformation in Media & Publishing

Business transformation is happening across the media and publishing industry: from a shift toward digital formats to the pursuit of more diverse revenue streams. In any case, it is the growing trend away from third-party data to first-party data that is currently disrupting the media and publishing status quo and accelerating the need for real transformation.

This macro trend is taking shape in a number of ways:

  • An increase in consumer privacy regulations, including General Data Protection Regulation and the California Consumer Privacy Act.
  • Third-party cookie deprecation due to new tracking restrictions in the most popular browsers, including Chrome, Safari, and Firefox.
  • The rise of walled gardens, including Google and Facebook, that are eating into many organizations’ advertising revenue today.
  • As if this wasn’t enough, COVID-19 hit in 2020 and led to a sudden drop in ad spend.
  • Moreover, it led to a massive influx of demand for many publishers covering the news.
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