Regime Shift: Determining intent from AI in real time
Decision-making has moved. People are using AI chat as the first stop, often before they ever hit a website or…
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Echo
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echo Intelligence Sizzle
The way we understand audiences has changed—AI now reveals what people truly think, feel, and decide in real time.
Case Studies
No stock, no sale
Channels and Cadence In home improvement, the default is still physical retail. Digital helps prevent a wasted trip. People want…
Fees and fairness
Most Helpful Notification When anxiety is the context, people value the message that helps them avoid damage. Respondents slightly prefer…
The trust tradeoff
Choice Drivers and Switching For most travelers, airline choice comes down to value. Price is almost universal (96.7%). After price,…
Choosing the can
Findings: Brand Landscape and Channels The consideration set is top-heavy. Red Bull (51.4%) and Monster (50.0%) dominate near-term consideration, and…
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