The results are in from our CEQUENS Sales Season survey! With hundreds of participants from across the region, the findings highlight a strong demand for simplicity in both communication and customer experience (CX).

One of the key takeaways is the growing need for businesses to rethink how they engage with customers. CEQUENS’s poll results indicate that today’s consumers prioritize authenticity and transparency, making these elements crucial for brands aiming to build lasting relationships.

The survey also reveals a major opportunity for businesses to reconnect with their audiences amid evolving consumer behaviors. Notably, the region has seen a surge in Online-to-Offline (O2O) commerce, driving increased demand for seamless omnichannel integration and value-driven perks. This shift underscores the importance of creating a frictionless experience across digital and physical touchpoints.

Ultimately, this report serves as a valuable resource for both online and offline retailers, offering insights that can shape effective strategies for customer retention and sales growth. In an increasingly competitive retail landscape, businesses that embrace these evolving trends and prioritize customer-centric experiences will be better positioned to thrive.

Download the report to delve deeper into these insights and explore actionable strategies for success!