Grow with Braze
Chicago

2:30 – 3:30 PM

Registration, Networking, and Bites

Register, grab a bite to eat, and spend time exploring the event. We have much to keep you informed and entertained!

3:30 PM – 3:50 PM

The State of Customer Engagement in 2025: Data, AI and the Always-On Customer Journey

We all judge people by their actions—and brands should do it, too. The engagement actions that consumers take can tell marketers so much about who they are and what they care about, but only if they have the tools they need to understand these signals and how they make up each individual’s digital body language. This understanding is essential, allowing brands to deliver effective marketing and product experiences while building long-term loyalty.
In this session, we’ll cover the top trends facing marketers in 2025 and explore how brands can leverage digital body language at scale—by unifying disparate data sets, take advantage of cutting-edge AI technologies, and craft product and marketing experiences that resonate with each individual across channels.

3:50 PM – 4:20 PM

Personalization in Action: A Behind-the-Scenes Look

Join us for an inspiring session featuring a top brand who has successfully mastered the art of personalization. Hear firsthand about their unique challenges, innovative strategies, and the remarkable results they achieved. From hyper-targeted messaging to AI-driven recommendations, discover ways to significantly enhance customer engagement with practical takeaways and insights that you can apply within your own organization to create unforgettable customer experiences.

4:20 – 4:50 PM

Networking Break

Take 30 to chat with our partners, get a quick demo, or have a quick conversation with our speakers.

4:50 – 5:30 PM

The Cross-Channel Imperative: Meeting Customers Where They Are

As consumer behavior continues to evolve in the wake of digital transformation, brands must adapt their engagement strategies to create seamless, cross-channel experiences. Join us for a dynamic panel discussion featuring industry leaders who will share how they are adapting their engagement strategies, tackling challenges in creating cross-channel experiences, and measuring effectiveness through key performance indicators. Attendees will gain practical knowledge and inspiration to enhance their own strategies, helping them stay at the forefront of customer engagement in an ever-changing landscape.

5:30 – 6:30 PM

Networking Reception

Join us for cocktails and bites, and mingle with your new and known contacts for a happy hour to end the day.