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Braze is taking relationship-building within our communities to a whole new level. Join us for Grow with Braze in Chicago to get the inside scoop on how to accelerate business growth through the power of cross-channel customer engagement and literally….Grow With Braze.
Register today to hear from – and network with – your peers in Marketing, Growth, Lifecycle, CRM, Data, and more. You’ll learn how to get more value from your customers, while adding value to your customers.
Get ready to make valuable connections, share insights with the Braze community and learn from industry experts at leading brands.
Agenda
2:30 – 3:30 PM
Registration, Networking, and Bites
Register, grab a bite to eat, and spend time exploring the event. We have much to keep you informed and entertained!
3:30 PM – 3:50 PM
How AI Decisioning is Changing Customer Engagement
For marketing teams to be successful far into the future, they’ll need to harness the power of AI and machine learning now. We’ll cover where machine learning came from, how it connects to AI, and how recent AI advancements are set to transform marketing. You’ll walk away with a clear understanding of AI Decisioning and how it can help turn complex data into practical results for your team.
George Khachatryan, VP, Head of OfferFit by Braze
3:50 PM – 4:20 PM
Personalization in Action: A Behind-the-Scenes Look with SoFi Invest
Join us for an inspiring session featuring SoFi Invest who has successfully mastered the art of personalization. Hear firsthand about their unique challenges, innovative strategies, and the remarkable results they achieved. From hyper-targeted messaging to AI-driven recommendations, discover ways to significantly enhance customer engagement with practical takeaways and insights that you can apply within your own organization to create unforgettable customer experiences.
Ali Adnan, Senior Manager, Lifecycle Marketing | Invest, SoFi
4:20 – 4:50 PM
Networking Break
Take 30 to chat with our partners, get a quick demo, or have a quick conversation with our speakers.
4:50 – 5:30 PM
The Cross-Channel Imperative: Meeting Customers Where They Are
As consumer behavior continues to evolve in the wake of digital transformation, brands must adapt their engagement strategies to create seamless, cross-channel experiences. Join us for a dynamic panel discussion featuring industry leaders who will share how they are adapting their engagement strategies, tackling challenges in creating cross-channel experiences, and measuring effectiveness through key performance indicators. Attendees will gain practical knowledge and inspiration to enhance their own strategies, helping them stay at the forefront of customer engagement in an ever-changing landscape.
Mike DiMiele, Director of Marketing Lifecycle, Operations & Analytics, Vivid Seats
Ryan Kosanic, CEO, Covalent Marketing
Jess Walker, Director, Loyalty + Customer Experience, Purple Carrot
Brian Munn, Senior Marketing Automation Manager, Aeroflow
5:30 – 6:30 PM
Networking Reception
Join us for cocktails and bites, and mingle with your new and known contacts for a happy hour to end the day.
VP, Head
OfferFit
Director of Marketing Lifecycle, Operations & Analytics
Vivid Seats
CEO
Covalent
Sr Manager, Lifecycle Marketing | Invest
SoFi
Director, Loyalty + Customer Experience
Purple Carrot
Senior Marketing Automation Manager
Aeroflow
Braze is a leading global customer engagement platform empowering brands to build real‑time, cross‑channel experiences. Founded in 2011 as Appboy and headquartered in New York, it serves over 2,300 companies and reaches billions of users monthly through personalized messaging, AI‑powered optimization, and journey orchestration. Its events, like “Grow with Braze,” help marketers accelerate growth, retention, and customer experience via expert‑led, actionable sessions