HUMAN Security Set to Boost Ad Traffic Quality for LinkedIn

Global cybersecurity company, HUMAN Security Solutions has expanded its partnership with LinkedIn. The partnership is aimed at improving ad traffic quality on LinkedIn. GlobeNewsWire reported that this will be achieved by detecting invalid traffic on the professional network and other publisher networks. These networks include connected TV.

HUMAN Security is a company that guards the integrity of organizations. The company does so by altering bot attacks, digital abuse, and fraud. HUMAN Security leverages modern-day defense to alter cybercrime economics. It does this by increasing cybercriminal costs while cutting back collective defense costs.

LinkedIn Integrity

HUMAN’s security solution will increase confidence in the ad traffic quality on LinkedIn. The cybersecurity company combines hacker intelligence and advanced detention techniques to boost ad traffic quality protection LinkedIn. It also utilizes unprecedented visibility throughout the programmatic ecosystem to achieve this goal.

Jay Benach, General Manager of Media Security at HUMAN Security said, “HUMAN is thrilled to partner with LinkedIn to support their mission of connecting the world’s professionals to make them more productive and successful. As the largest professional networking site, LinkedIn’s partnership with HUMAN Security will support overall platform integrity, help marketers better reach their intended business decision-makers, and ultimately improve ad performance.”

Data for Quality Standards

HUMAN Security will leverage its telemetry and visibility data to improve and uphold quality standards in ad campaigns. The company will filter invalid pre-bid traffic on LinkedIn. It will also identify post-bid traffic on the network and its publishers.

Human Security integrated LinkedIn in the month of May. Since then, the cybersecurity company has found less than 1% of impressions on desktop ads invalid traffic across the network, its publishers, and across different kinds of devices.

“Our professional community of more than one billion members provides B2B marketers unique opportunities to reach and engage decision makers. Our work with HUMAN furthers our goal to continue providing advertisers with a safe and trusted ecosystem to run their campaigns,” LinkedIn Marketing Solutions VP, Abhishek Shrivastava said.

Currently, HUMAN Security verifies the integrity of over 20 trillion online interactions each week. The company does this for clients in sectors like marketing, advertising, e-commerce, education, enterprise security, and government. This strategy places the company in a position to outdo cybercriminals.