Indian Enterprises Accelerate GenAI Adoption, Reveals New EY Industry Report

In Focus

• 47% of Indian enterprises now run multiple GenAI use cases
• Deployment speed drives 91% of buy versus build decisions
• Over 95% allocate under one-fifth of IT budgets to AI
• Operations, customer service, and marketing lead GenAI priorities

A growing share of Indian enterprises is moving from experimentation to active deployment of generative AI, according to new insights shared by EY India. The findings emphasize rising adoption levels across sectors, aligning closely with trends reflected in the broader India AI adoption report EY according to Gadgets360. The report shows that 47% of organizations already have multiple generative AI use cases live in production environments.

This shift signals a maturing generative AI market, where businesses are no longer operating pilot experiments but are actively embedding GenAI into operational workflows. The momentum mirrors patterns commonly referenced across EY-CII AI adoption India analyses and other enterprise-level assessments of AI readiness.

Industry Momentum Strengthened by Deployment Priorities

EY’s findings confirm that Indian enterprises are prioritizing speed of implementation when choosing AI solutions. The study notes that 91% of decision-makers view deployment speed as the key determinant in buy versus build evaluations.

This aligns with recent discussions around Generative AI adoption India enterprises, where shorter deployment cycles and ready-to-integrate solutions continue to gain preference.

Core operational domains set for GenAI expansion over the coming year include:

• Operations at 63%
• Customer service at 54%
• Marketing at 33%

These functional priorities provide a clear view of how AI is reshaping workflows in India, frequently highlighted in related assessments of AI transformation India workflow trends.

They also reflect India’s position as a high-growth GenAI market, with enterprises adopting practical use cases such as automated service responses, workflow optimization, and data-driven campaign execution. Recently, on November 5, 2025, NVIDIA and Qualcomm Ventures joined a new cross-border coalition called the India Deep Tech Alliance (IDTA), boosting the India deep tech startup funding ecosystem.

Leadership Confidence and Capabilities Shape AI Readiness

The study reports strong leadership conviction: 76% of senior executives believe GenAI will deliver substantial business impact, while 63% consider their organizations prepared to leverage the technology effectively. The findings reinforce the strategic direction echoed across EY’s broader thought leadership, often referenced alongside the EY India AI survey 2025 discussions in industry forums. More companies are investing in India after believing in the potential the nation has. Earlier this year, the global SaaS procurement platform Zinit declared a strategic expansion in India.

Mahesh Makhija, Partner and Technology Consulting Leader at EY India, stated in the report press announcement, “Our survey shows that corporate India has moved beyond experimentation. Nearly half the enterprises already have multiple use cases in production.”

The report also highlights capability gaps. Despite growing adoption, more than 95% of surveyed organizations allocate less than 20% of their IT budgets to AI, suggesting a cautious fiscal approach. Several leaders also noted challenges related to skills, governance, and data quality, which continue to influence adoption strategies within India’s enterprise sector.

What’s Next?

The findings offer clear direction for decision-makers evaluating GenAI investments. The trajectory observed across Indian enterprises reflects a critical shift where practical deployment is replacing exploratory initiatives. While budget conservatism remains, organizations are showing readiness to advance multi-use-case adoption in line with patterns widely analyzed in the India AI adoption report EY references.