Google Adds Gemini AI Features to Chrome Browser for U.S. Users

Google is rolling out Gemini features in its Chrome browser. According to CNBC, the inclusion of the AI tool in Chrome is aimed at boosting Google’s competitiveness against AI startups like Perplexity and OpenAI.

Prioritizing U.S. Users

Google said it would add Gemini in Chrome to Windows and Mac computer users in the U.S. starting September 18, 2025. Users of mobile devices in the country would also have access to the AI model. Users can use Google Gemini to understand the contents of specific webpages, and undertake multiple tasks from a single tab. For instance, they search the web and schedule a meeting from the same tabs. Users can also work across tabs.

“We are evolving the browser to help you get the most from the web in ways we didn’t think possible even a few years ago. And we are doing it while keeping the speed, simplicity and safety of Chrome that so many people love,” Google Senior VP for Platforms and Devices Rick Osterloh said.

Google adds Gemini to Chrome browser just weeks after a U.S. court verdict favored Google in a landmark antitrust case filed by U.S. regulators 5 years ago. In August 2024, the U.S. Department of Justice (DoJ) succeeded in convincing a Court that Google is an illegal monopoly.
While ruling rejecting regulator’s call for a forced Google Chrome divestiture, the federal judge insisted that the search giant must share search data with competitors to eliminate online search monopoly

Web Browsers and AI Supremacy

Web browsers are at the heart of AI supremacy because they are gateways for accessing content online. For years, Apple and Google have controlled browsers, which is why the DoJ attempted to get Google to divest Chrome.

AI firms have been introducing browsers in a bid to dominate user experience. Earlier this month, Atlassian acquired The Browser Company for $610 million in cash, placing the software firm in the AI-driven browser market. The Browser Company provides web browsers with AI features and has competed with incumbents such as Google (Chrome) and Apple (Safari) since 2019.

In January 2025, OpenAI unveiled an AI agent called Operator that leverages browsers to complete tasks like shopping. Additionally, the AI startup is developing its own browser on the Chromium code base.

Perplexity also launched its Comet browser in July 2025. The browser is designed to complete AI tasks and is available to paying subscribers. In August 2025, the AI startup offered $34 billion to buy the Chrome browser from Google. The offer was far above Perplexity’s valuation, which last stood at $14billion.
Another AI startup, Anthropic, unveiled a browser-based AI agent in August 2025. The AI agent is powered by Anthropic’s Claude AI models.

Deeper Integration with Google Apps

The new Google Chrome AI upgrade enables Gemini to integrate deeper with existing apps like YouTube, Google Calendar, and Maps. This integration allows users to access these services without having to shift to new webpages.
Google plans to extend the Gemini AI in Chrome desktop rollout to Google Workspace enterprise users in the coming weeks. According to Google VP of Product Mike Torres, this upgrade is expected to give users access to “enterprise-grade data protections”.
As Chrome browser gets Gemini AI features, Google has unveiled new agentic capabilities in the AI model. Users can use agentic AI to develop customized services that perform specific tasks. Over the next few months, users will be able to request the Gemini agent to complete tasks like placing orders or booking services.

Prior to unveiling the new Gemini features in Chrome, Google asked users to subscribe to access the AI model in Chrome. The search giant appears to have dropped the requirement and made Gemini widely available with more features.