Synthesia AI: Making Professional Video Accessible to Everyone

Introduction

In recent years, the demand for video content has grown at an unprecedented pace. Businesses, educators, and content creators alike increasingly rely on video to convey information in a more engaging and accessible way. However, traditional video production has long been an expensive, time-consuming, and resource-intensive process. Synthesia AI video generator, founded in London in 2017, emerged as a solution to these limitations.

What is Synthesia AI?

Synthesia is an AI-powered video generation platform that creates synthetic videos using artificial intelligence. It specializes in text-to-video generation, enabling users to create professional videos featuring lifelike avatars that speak and interact in multiple languages. The company has positioned itself as one of the leading synthetic media providers, with applications ranging from corporate training to global marketing campaigns.
As per Contrary, by early 2025, Synthesia AI video generator has served more than 200,000 users from over 55,000 organizations, with Fortune 100 companies making up more than 60% of its client base. Major enterprises such as Amazon, Johnson & Johnson, IKEA, and Accenture typically begin with targeted implementations and scale up their usage after demonstrating clear value. With offices in London, New York, and several European cities, and a workforce of nearly 400 employees, Synthesia AI has become a key player in reshaping how video content is produced and consumed.

What is Synthesia Used For?

Synthesia software applications extend well beyond simple text-to-speech functions. It has become an essential tool for organizations aiming to streamline communication, training, and marketing efforts without incurring the cost and logistical barriers of traditional video production.

1. Corporate Training and Internal Communication

Training materials are among the most common uses for Synthesia AI tools. Enterprises can quickly develop onboarding sessions, compliance courses, or product tutorials in multiple languages using consistent avatars. This approach ensures uniformity across departments and geographies, eliminating the inconsistencies that often arise when training is conducted by different facilitators.
For internal communications, Synthesia allows executives and managers to deliver updates, announcements, and corporate briefings in an engaging video format, which is often more effective than lengthy written emails or memos. This is especially valuable for global companies with distributed teams.

2. Marketing and Advertising Campaigns

Synthesia AI video generator has also been leveraged in high-profile marketing campaigns. One widely recognized example was the malaria awareness video in which David Beckham appeared to speak nine languages, created using Synthesia’s technology. Similarly, the company supported Just Eat in adapting its advertising campaign featuring Snoop Dogg for Australian audiences, saving considerable resources on re-shoots.
By using avatars and Synthesia text to video capabilities, marketing teams can quickly scale content across multiple regions, tailor messaging to specific audiences, and ensure cultural adaptability.

3. Multilingual and Localization Capabilities

One of Synthesia’s strongest features is its support for more than 140 languages. Businesses can produce localized content for global markets at scale, without the cost of hiring multiple voice actors or translators. Companies such as Zoom, Microsoft, and Xerox have adopted Synthesia for this reason, enabling them to deliver consistent training, product walkthroughs, and promotional material worldwide.

4. Script Conversion and Transformation

Beyond training and marketing, Synthesia AI video generator can convert written documents or scripts into engaging video content. This capability is particularly valuable for industries such as education, customer support, and digital publishing, where dense information needs to be presented in a format that is easier to digest. Some organizations also integrate Synthesia videos into chatbots or knowledge bases, allowing users to interact with video explanations rather than static text.

5. Individual and Small-Scale Use Cases

Synthesia AI video generator is not restricted to enterprises. Independent creators and small businesses use the platform to generate content such as explainer videos, social media posts, or client communications. For individuals, the ability to create a personal avatar means they can appear in multiple videos across different languages without needing to record themselves repeatedly.
Collectively, these use cases highlight Synthesia’s versatility. It serves as a bridge between traditional video production and the growing need for scalable, localized, and cost-effective visual communication.

Achievements of Synthesia

Since its launch, Synthesia AI video generator has achieved significant milestones that illustrate its rapid rise in both innovation and adoption.

1. Funding and Valuation

In January 2025, Synthesia raised $180 million in a Series D funding round led by NEA, with contributions from World Innovation Lab, Atlassian Ventures, PSP Growth, and others. This round elevated its valuation to $2.1 billion and brought its total funding to approximately $330 million.
In June 2023, the company achieved unicorn status after raising funds from Accel and Nvidia’s NVentures, surpassing a valuation of $1 billion. These funding rounds demonstrate strong investor confidence in Synthesia’s long-term vision and market potential.

2. Expanding Client Base

By 2025, Synthesia AI video generator is expected to serve around 60,000 customers. Among these, over 60% of Fortune 100 companies were actively using its services. Its clientele includes industry leaders such as Amazon, Microsoft, Zoom, Xerox, Tiffany & Co., and IHG. The widespread adoption across multiple sectors underscores the platform’s relevance for both enterprise communication and customer-facing campaigns.

3. Technological Innovations

Synthesia continues to enhance its technology to deliver more realistic and versatile results.
In April 2024, it launched expressive avatars designed with advanced facial expressions, gestures, and emotional nuances, making videos more engaging and authentic. Its AI video assistant enables users to convert text documents or website links into video, streamlining workflows for companies needing quick turnaround times. Robust content moderation and misuse detection systems have been put in place to prevent non-consensual avatar creation and ensure compliance with ethical standards.

4. Recognition and Partnerships

The company has received global recognition for its work. Some of which includes –
In 2021, its “Messi Messages” campaign won a Cannes Lion award, allowing fans to generate personalized videos from Lionel Messi.

According to CNBC, in 2025, Adobe entered into a strategic partnership with Synthesia, signaling collaboration between a legacy creative software giant and a rising video technology company. UK government officials, including the Minister for Science and Technology, have also acknowledged Synthesia’s contributions to generative video technology.
These achievements reflect not only the company’s financial growth but also its credibility as a trusted innovator within the technology ecosystem.

Synthesia’s Pricing Strategy and Plans

Synthesia follows a subscription-based pricing model that scales to accommodate individual creators, small teams, and large enterprises. Its tiered structure ensures flexibility, with each level offering distinct features suited to different needs.
1. Starter Plan

• $29 per month (monthly billing) or $264 per year (equivalent to $22 per month).
• Includes 10 video minutes per month.
• Access to over 125 avatars and support for 140+ languages.
• Features such as AI video assistant, logo removal, and collaboration tools for up to one editor and three guests.

This plan is ideal for individuals or small teams testing the platform or producing limited amounts of video.
2. Creator Plan

• $89 per month (monthly billing) or $804 per year (equivalent to $67 per month).
• Offers 30 video minutes per month.
• Access to over 180 avatars and the ability to create up to five personal avatars.
• Advanced features include AI dubbing in 29+ languages, multiple avatars per scene, branded share pages, and API access.
• Collaboration support for one editor and five guest collaborators, along with priority customer support.

The Creator Plan is best suited for small to mid-sized businesses producing frequent video content.
3. Enterprise Plan

• Pricing is customized based on organizational needs.
• Provides unlimited video minutes and access to over 230 avatars.
• Includes unlimited personal avatars, one-click translation into 80+ languages, SCORM export for LMS systems, and advanced collaboration features.
• Enterprise customers also benefit from a dedicated Customer Success Manager and compliance with SOC 2 and GDPR standards.

This plan is designed for large enterprises requiring high volumes of video production across multiple teams and regions.

Free Trial and Add-Ons

The company also offers Synthesia ai free trial, enabling prospective users to create limited videos before committing to a subscription. In some cases, regional pricing is also available, for example, in India, plans are priced starting at approximately ₹1,499 per month for the Starter tier.
Unused video minutes do not roll over, but additional minutes can be purchased as needed. Personal avatars are included with annual plans, while enterprise customers can generate unlimited avatars subject to fair-use policies.
This flexible structure allows Synthesia to attract a broad spectrum of users, from individual creators to multinational corporations.

Conclusion

Since its foundation in 2017, Synthesia software has established itself as a leading player in the digital transformation of video creation. By providing a platform that converts text into realistic, multilingual video content, it has simplified the production process for corporations, educators, and independent creators alike. Its applications in corporate training, marketing, localization, and customer engagement continue to expand, reflecting the growing reliance on video as a primary communication tool. As video continues to dominate digital communication, Synthesia is positioned to play a defining role in shaping the future of scalable, cost-effective, and accessible video content creation.