Zepto Launches Atom to Give Consumer Brands Access to Hyperlocal Sales Data

Zepto has launched Atom for brands, emerging analytics offering that provides real-time, hyperlocal insights as reported by Money Control. Brands can now avail themselves of detailed product performance, customer behavior, and local sales trends through this paid service, all backed by Zepto’s expanding quick commerce platform. Zepto’s Atom is set to go live on 16th May and will be available to all the brands listed on the quick commerce platform.

Zepto’s founder, Aadit Palicha, said, “ Zepto generates millions of data points daily. Atom is designed to turn that into real-time, hyperlocal, and actionable intelligence for brands. The product is aimed at disrupting an industry traditionally dominated by multinational firms like Nielsen and Kantar”

Why Zepto Introduced Atom

Zepto is known for delivering groceries and essentials in minutes. With a growing user base and massive daily transactions, the company sits on a goldmine of data. By introducing Atom, Zepto will be able to share this data in a meaningful way with consumer goods companies.

Atom is a paid analytics platform by Zepto that offers actionable insights based on customer preferences, buying habits, and location-wise product performance. This will help brands make better business decisions, from stocking to pricing and even launching new products in specific regions.

What Atom Offers to Brands

Atom is designed to provide companies with detailed and hyperlocal sales data. Rather than wide, city-level metrics, it zooms in on neighborhoods so that brands can see what’s succeeding and where. The data is refreshed in near real-time and can be leveraged to optimize supply chains and marketing campaigns.

Moreover, Zepto’s insights for consumer brands includes competitor analysis, trending product identification, and performance benchmarking. This implies that brands are not only able to view how their own products are performing, but also how competing products in the same space are performing.

AI Assistance for Smarter Insights

One of the highlights of Atom is the in-built artificial intelligence. Additionally, Zepto’s AI assistant for brands ensures that users can ask questions in simple language and get quick responses. For example, a brand manager may query, “Which product had the maximum spike in sales last week in Mumbai?” and get an instant response with data to back it up.

This feature allows brand teams to easily access data without having a deep technical background. The mission is to provide clear, fast and tailored insights to every decision-maker.

Early Interest and Market Potential

As Zepto launched Atom for brands, a number of FMCG and D2C businesses have reportedly expressed interest. These brands are keen to leverage Zepto’s rich consumer data to optimize their business models.

Since offline retail data tends to be delayed and incomplete, Atom provides an urgently needed digital boost. Zepto’s hyperlocal sales data may be a huge shift for new-generation brands that draw heavily on fast feedback loops and nimble planning.

For Zepto, this move strengthens its position in the market. While competitors focus solely on delivery speed, Zepto is building an ecosystem where it offers more value to its partners. Atom is a step toward transforming Zepto into a full-stack retail intelligence company, not just a delivery app.

By launching Atom, Zepto is showing that data is the next big battleground in quick commerce—and it plans to lead.