Revamp Moto: Powering India’s EV Revolution with Purpose-Built Innovation

Introduction

Indian economic stability relies heavily on micro-businesses and small entrepreneurs, so mobility goes beyond comfortable transportation and becomes a means to generate income. The founders established Revamp Moto in Nashik to develop electric vehicles aimed to reshape the Indian electric vehicle market without receiving extensive public attention. Revamp Moto’s unique market position allows it to build modular electric two-wheelers that serve the needs of daily wage earners as well as delivery agents and mobile vendors who rely on their vehicles to earn a livelihood.

Three engineers named Pritesh Mahajan, Jayesh Tope, and Pushkaraj Salunke established Revamp Moto through their desire to address the daily problems of Indian street vendors and gig workers. EV manufacturers focused mainly on urban users with personal mobility but the three engineers at Revamp Moto saw an essential opportunity in creating utility-based solutions. The creators built a vehicle that would transform between delivery bike and vending cart and mobile shop according to user requirements.

Founding Team

Behind Revamp Moto’s success is a group of three passionate engineers-turned-entrepreneurs who recognized an opportunity to create electric vehicles with a purpose. What distinguishes them is not just their technical acumen but also their focus on addressing real issues for ordinary Indians. Together, they’ve created a company that exists at the intersection of innovation, utility, and impact.

• Pritesh Mahajan

Through his experience in mechanical engineering along with entrepreneurship Pritesh provides Revamp Moto with strategic leadership and business expertise. His dedication to creating significant impact via technological advancements has improved the modular EV concept. As leader of the company Pritesh maintains his hands-on role by overseeing new product development, investor relations, and strategic partnerships.

• Jayesh Tope

Jayesh is responsible for bringing ideas into reality, into practical, market-ready products. Through his knowledge of engineering design and product development, he makes sure that Revamp’s vehicles are not only functional but also durable and easy to use. His practical involvement in prototyping and field testing has helped make the brand’s flagship models more refined.

• Pushkaraj Salunke

With a background in electronics and operations, Pushkaraj handles the day-to-day execution that keeps Revamp Moto running efficiently. From streamlining manufacturing processes to managing supply chains and team coordination, he plays a critical role in scaling operations while maintaining quality and cost-effectiveness.

Unique Selling Point

Revamp Moto offers more than just electric vehicles; they develop tools that catering to India’s expanding delivery sector needs. While most EV startups are aiming high-end commuters, Revamp Moto has gone in a different direction—one that addresses the actual labourers of the economy like delivery agents, vendors and small business owners. Here are some of the key factors that makes Revamp Moto standout:

• Modular Design Philosophy

Revamp Moto’s bikes are built on a modular architecture, allowing users to easily attach or detach utility modules. With modules like food storage boxes, delivery racks, and flatbed platforms, one base vehicle can serve multiple business purposes—from vending carts to delivery vehicles.

• Functionality

Unlike many EVs that focus on sleek design and speed, Revamp Moto prioritizes durability, load capacity, and ease of use. Their bikes are strong, built to navigate narrow streets and carry loads, making them ideal for India’s diverse terrains.

• Battery Efficiency

The EVs offer practical range and power, with options for swappable batteries that reduce downtime and improve turnaround for delivery professionals.

1. RM Buddie 25

Description:
The RM Buddie 25 is India’s first modular, low-speed electric vehicle crafted especially for urban micro-entrepreneurs, hawkers, and delivery personnel. Its design emphasizes affordability, utility, and mobility, addressing the lack of compact commercial EV options in India’s crowded streets. This EV is a perfect replacement for traditional cycles or manual carts, offering enhanced productivity without needing a driving license. The Buddie 25 enables small businesses to go mobile, expand reach, and create visibility in new urban locations—all with zero emissions and minimal maintenance.

Key Features:

1. Top Speed: 25 km/h
2. Range: Up to 70 km on a single charge
3. Payload Capacity: ~120 kg
4. Swappable Modules: Food box, flatbed, delivery rack, ice box
5. License-Free Operation: No registration or license required
6. User-Friendly: Lightweight, stable design ideal for non-professional riders

Use Case:
Street food vendors, juice stalls, tiffin delivery agents, florists, mobile shops, and gig economy workers in tier 1 and tier 2 cities.

Estimated Price: ₹66,999 – ₹74,000 (Ex-showroom)*

2. RM Mitra

Description:
RM Mitra is a next-generation electric utility vehicle built to serve heavier commercial demands. Designed with small and medium enterprises (SMEs) in mind, the Mitra stands out for its rugged construction, higher range, and ability to carry heavier payloads—making it ideal for long-haul deliveries or daily commutes involving loaded cargo. Whether you’re a logistics startup, e-commerce delivery partner, or a cloud kitchen operator, RM Mitra ensures maximum uptime with features like swappable batteries and upcoming IoT upgrades. It’s not just a vehicle—it’s a mobile business partner for India’s expanding entrepreneurial class.

Key Features:

1. Top Speed: ~45 km/h
2. Range: Up to 140 km per charge
3. Payload Capacity: ~200 kg
4. Swappable Battery System: Reduces downtime and boosts delivery efficiency
5. Smart Add-Ons (Upcoming): GPS tracking, vehicle health monitoring, anti-theft alerts
6. Chassis Strength: Heavy-duty frame for longer life and stability on bumpy roads

Use Case:
Perfect for Zomato/Swiggy partners, grocery delivery (like Zepto or Blinkit), B2B logistics, vegetable vendors, and even small-scale repair/service professionals.

Estimated Price: ₹1.2 – ₹1.4 Lakhs (Ex-showroom)*

Targeted Toward Grocery and Food Delivery

The company customizes its vehicles for the grocery, food delivery, and small retail industries, keeping in mind the huge expansion of hyperlocal logistics. By specially creating bikes for these applications, Revamp Moto is enables urban and semi-urban India.

Carving a Niche in a Crowded EV Market

Revamp Moto adopted a fresh marketing strategy in an electric vehicle market filled with price-focused and performance-based brands by focusing on purpose and practicality alongside people needs.

Revamp Moto targets micro-entrepreneurs and gig workers exclusively and has positioned itself as their primary selection rather than competing with its opponents for the premium personal-use segment. Their messaging is crystal clear: The vehicles extend beyond transportation for personal trips because they serve as tools for running businesses.

Revamp Moto’s marketing strategy revolves around a few key pillars:

1. Hyper-Targeted Customer Segments

The company targets small business owners, food delivery agents, and mobile vendors—demographics frequently neglected by mass market EV brands. With this close concentration, they’re able to develop targeted messaging and practical usage scenarios that really speak to their constituents.

2. Utility-Driven Brand Storytelling

Through product demos, community engagement, and digital storytelling, Revamp Moto emphasizes how its vehicles improve livelihoods. Instead of flashy ads, they showcase everyday heroes—vendors, delivery agents, and small retailers—using Revamp bikes to grow their businesses

3. Strong Digital Presence

By utilizing platforms like YouTube, Instagram, and LinkedIn, the company shares behind-the-scenes innovation, real customer stories, and product functionality videos. This content not only builds trust but also amplifies their grassroots appeal.

From Shark Tank Spotlight to National Recognition

Revamp Moto’s emergence to fame jumped leaps and bounds when the startup featured on Shark Tank India Season 1. The founders showcased their innovative, modular electric bicycle idea with fervor and transparency—immediately gaining the interest of the Sharks. Their presentation was notable not only for the product but also for highlighting clear market demand that they were meeting. They managed to get a deal of ₹1 crore from Aman Gupta (boAt) and Anupam Mittal (Shaadi.com), which was a turning point for them.

Due to Shark Tank exposure Revamp Moto gained immediate market recognition. The Shark Tank appearance brought Revamp Moto both financial backing and nationwide recognition. The company gained considerable traction as orders increased and various inquiries came from Indian regions and entrepreneurs found inspiration in Revamp as an example of local business creativity.

Revamp Moto reached its pinnacle of achievement by winning the National Startup Award ‘Mobility’ category in 2022. The prestigious Government of India award celebrated their purpose-driven innovation as a national level recognition beyond a simple trophy. The recognition strengthened their conviction that well-designed solutions for real-world problems generate enduring positive results.

On the Road Ahead

With the pace it has developed in the past few years, the startup is now set to launch new models that further expand on its modular EV range. These new products are likely to provide improved range, greater payload capacity, and more AI features that are specifically designed for the changing needs of India’s delivery and vendor ecosystem. The startup is also dabbling in intelligent integrations such as IoT dashboard and enhanced battery systems to transform their bikes from just functional tools to smarter mobility solutions.

In the growth area, Revamp Moto is focusing on increasing its reach in urban and semi-urban India, especially in regions thriving with last-mile delivery and small-scale retail. The company is engaged in talks to collaborate with logistics companies and financial institutions so that its EVs become more affordable for gig workers and small business owners. Through continuous innovation and growth with a Revamp Moto is set to become a key force in shaping India’s electric mobility future. in defining the electric mobility future of India.