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The Global SaaS procurement platform Zinit has declared its plan for a strategic expansion into India. Zinit has invested $2 million as part of its India expansion, to build on local partnerships, hire talent, and improve customer success operations in the region.
According to Tech In Asia, the company plans to step into India’s $500 billion procurement market with its AI-based platform that helps businesses buy from other businesses more efficiently.
The new Zinit investment in India will help the company build a dedicated on-ground team to handle procurement, customer onboarding, and support functions. The company feels India’s increasing digital maturity and growing SaaS ecosystem make it an ideal market for growth.
This investment will also fasten the establishment of Zinit’s India operations, including a Bengaluru-based regional office that will serve as a center for engineering support and delivery of services. India, one of the fastest-growing software markets globally, has been identified as a strategic priority for Zinit’s expansion
Popular globally for its AI-based method, Zinit provides a smart procurement engine that streamlines software purchase decisions for companies. Zinit’s AI-based procurement platform employs data insights to enable businesses to reduce SaaS expenditures and manage vendors in a more efficient way.
The firm is keen on taking this innovation more towards Indian businesses, some of which are looking for low-cost and efficient software buying models. The platform has features such as automated compliance monitoring, contract renewal, and vendor suggestions based on AI.
Zinit’s India expansion has established a goal to obtain more than 100 clients in its initial twelve months of operation. The company seeks partnerships with Indian Software as a Service vendors to enrich its worldwide software marketplace and create customized solutions for local business requirements.
Zinit will organize training and educational initiatives dedicated toward developing procurement specialist skills in using AI-based decision support systems. The training programs will implement key procurement methods and digital transformation approaches as core educational objectives.
The $2 million Zinit investment in India represents an important stepping stone for its worldwide business expansion. Zinit is enabling Indian businesses to use its AI-based procurement platform through localized services. The Indian market expansion by Zinit’s operations shows its commitment to achieve global prominence in SaaS procurement software business over the long term.