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Google Pixel Production in India Set to Grow as Dixon Aims to Double Revenue

India’s electronics manufacturing industry is experiencing a major expansion, as Google Pixel production is moving to India. Dixon Technologies, a leading contract manufacturer for Google, has announced a plan to double its revenue as the Indian government strengthens its push for local smartphone manufacturing.

A top executive told Reuters that Dixon Technologies India, which assembles Google’s Pixel smartphones, is set to more than double its revenue this fiscal year, driven by rapid growth in local electronics manufacturing

Dixon’s Role in Google Pixel Production

One of India’s leading electronics manufacturers, Dixon Technologies, is increasing production capabilities to meet growing demand. Dixon plays an important role in Google Pixel production, assembling smartphones for the tech giant.

The expansion of Dixon aligns with Google’s strategy to diversify its Pixel Supply Chain in India, reduce dependence on China and increase India’s status in global electronics production. However, analysts fear a risk that India’s export sector may incur losses of $7 billion due to tariffs imposed by Donald Trump which could result in increased prices for electronic devices.

Managing Director Atul Lall said on Wednesday, “(For) the sector and Dixon, the growth path is going to be extremely aggressive in the coming future.”

The contract manufacturer posted a revenue of 177.13 billion rupees ($2.04 billion) for the year ended March 2024, up 45% from the prior year. For the nine months ended December 31, its revenue was 285.77 billion rupees.

Dixon’s Revenue Growth

As Google Pixel production increases in India, Dixon is ready to experience adequate revenue growth. The company aims to double its revenue in the coming years, which is fuel from increased orders from Google and other global brands.

Dixon is also expanding its production features, improving automation, and increasing efficiency to support the increasing demand for Google Pixel supply chain in India.

Google’s decision to transfer Pixel production in India underlines the growing importance of the country in the global technology supply chain. This step is part of a comprehensive trend, where companies such as Apple, Samsung and Google are expanding their footprints to reduce the risks associated with geopolitical uncertainties in India and reduce the supply of series disruptions.

By strengthening its Google Pixel supply chain in India, the tech giant ensures a more flexible and efficient manufacturing ecosystem. Meanwhile, Dixon Technologies continues to gain prominence as a prominent player in India’s electronics industry.

Motilal Oswal said in a note in December, “India’s electronics manufacturing sector is set to grow to 6 trillion rupees in fiscal year 2027, from 1.46 trillion rupees in 2022.”

Michael Hill
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